Impact of Mobile Phone Usage on Value Creation: An Empirical Investigation

Abstract

Cell phone plays a vital role in the lives of people. People require a mobile phone for doing their lifestyle activities. The purpose of the study is to find out the relationship between value creation and mobile phone use by people’s lifestyle activities. A survey containing 400 respondents was undertaken to estimate the importance of 21 lifestyle activity variables linked to the use of mobile phones. Factor analysis (the principal components method with varimax rotation) was used to test these data by using the SPSS program. The study shows that mobile phone is used by people to get value by doing their entertainment activities, work performance, social activities, and shopping activities. The contribution of the study is to make people understanding that people require a mobile phone to facilitate their lifestyle activities. So, mobile phone companies’ managers benefit from targeting and positioning the mobile phone user based on the lifestyle activities of the people. This study will aid managers to build strategic competencies that are valuable, thereby creating sustainable competitive advantages.

Social Science Review, Vol. 42(1), June 2025, pp. 21-43