Can communication media improve the KAP status of frontline health workers? A cross-sectional study on MCH indicators from Assam, India
Keywords:KAP, Frontline wealth workers, Communication media, MCH, India
Frontline health workers are now key component in any public health delivery system, providing essential information on basic components of health, nutrition and sanitation for improving the utilization of primary health care delivery system by the community. This study was conducted to find out the Knowledge Attitude and Practices (KAP) of Accredited Social Health Activist (ASHA) workers on maternal health and child health components, service delivery system and to find out the association of different communication media on KAP status regarding above components. It is a cross-sectional study. Data was collected using a pre-tested structured questionnaire from 264 ASHA workers from 8 blocks of 5 districts of Assam selected randomly. Multiple regression analysis has been used to associate various findings and variables. The overall KAP status of most of the ASHAs (72%) was found to be 'Good'. It was observed that 70.45% had good KAP regarding maternal health components, 82.2% had good KAP on child health components, and 78.79% on common diseases. Communication media like TV, radio and mobile have also been found to have significant effect on certain KAP by ASHAs. Most of the ASHAs have been found competent in some aspects of health and nutrition components which have direct impact on child survival and maternal health. But at the same time average to poor knowledge level have been seen in some other important indicators. Hence proper training and timely re-orientation and information sharing through different suitable medium would be helpful for improving the KAP status of ASHAs.
South East Asia Journal of Public Health Vol.5(2) 2015: 57-64
How to Cite
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).