Customer Perception, Price and Demand Analysis of Supermarkets in Dhaka City

Authors

  • SM Nasim Azad Assistant Professor of Statistics, Department of Mathematics and Statistics, Bangladesh University of Business and Technology (BUBT), Dhaka
  • Md Moyazzem Hossain Lecturer, Department of Statistics, Islamic University, Kushtia
  • Rehena Parveen Assistant Professor of Statistics, Department of Mathematics and Statistics, Bangladesh University of Business and Technology (BUBT), Dhaka

DOI:

https://doi.org/10.3329/jbt.v6i2.14516

Keywords:

Supermarket, Logistic Regression, Bangladesh

Abstract

This paper estimates the customer perception about supermarkets and also tries to estimate the determinants which are responsible to satisfy the customers of supermarkets in Bangladesh. For empirical estimation we use primary data from 290 respondents. The respondents are customers of selected supermarkets in Dhaka city. We use logistic regression to identify the factors. Thus age, sex, education level, monthly household income, monthly household expenditure, monthly frequency of visit to Supermarket, availability of (almost) all products and price of the products are significant predictors of satisfaction level with regard to supermarket in Bangladesh.

DOI: http://dx.doi.org/10.3329/jbt.v6i2.14516

Journal of Business and Technology (Dhaka) VolVI, Issue02, (July-December, 2011) & VolVII, Issue-1 (January-June, 2012) pp.35-51

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Published

2013-04-09

How to Cite

Azad, S. N., Hossain, M. M., & Parveen, R. (2013). Customer Perception, Price and Demand Analysis of Supermarkets in Dhaka City. Journal of Business and Technology (Dhaka), 6(2), 35–51. https://doi.org/10.3329/jbt.v6i2.14516