IIUC Business Review

IIUC Business Review is an Annual Research Journal of the International Islamic University Chittagong (IIUC).

Current Issue

Vol. 13 No. 1 (2024)

Published: 2026-06-17

Editorial

Editorial Note, Vol.-13, Issue-1

Mohammad Ali Azadi

7-8
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Articles

Factors determining gamers’ in-app purchase decision: Evidence from Bangladesh Gamers’ In-App purchase decision factors

A M Shahabuddin

9-32
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Mediating role of perceived quality in the association between brand equity and consumer purchase intention of fast-moving consumer goods in Chattogram metropolitan city Brand equity and consumer purchase intention

Mustafa Manir Chowdhury

33-58
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Impact of accounting information system quality on perceived organizational performance: Mediating role of artificial intelligence application Impact on ais quality on perceived organizational performance

A B M Yasir Arafat

59-78
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A bibliometric and visualized analysis of research on merger and acquisition: Current status, development and future direction Bibliometric review on merger and acquisition

Nazim Ullah

79-100
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Interest rate impacts on investment: Evidence from Bangladesh Interest rate impacts on Bangladesh investment

Nair Sultana, Farzana Rahman

101-116
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Organizational effectiveness for accounting information system practice: A study on some select-ed ready made garments factories of Chattogram in Bangladesh Accounting information systems in RMG effectiveness

Maruful Islam

117-146
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