An analysis of consumer preferences for bed and breakfast in the eco-agritourism activities

  • S Arumugam Post-Doctoral Fellow, Department of Agricultural, Food and Resource Economics, Rutgers-The State University of New Jersey, New Brunswick
  • R Govindasamy Professor and Chair, Department of Agricultural, Food and Resource Economics, Associate Director, New Use Agriculture and Natural Plant Products, Extension Specialist, Rutgers Cooperative Extension, Rutgers-The State University of New Jersey New Brunswick, NJ
  • I Vellangany Assistant Professor, Department of Agricultural, Food and Resource Economics, Rutgers-The State University of New Jersey, New Brunswick
Keywords: Agritourism, willing to participate, bed and breakfast, logit model, mid-atlantic region

Abstract

This study evaluatesthe socio-economic demographic, as well as the preferences and behavioral characteristics of consumers who participate in bed and breakfast agritourism activity. The results from the logit model indicate that those who consumed a wider variety of fruits in the past 5 years, those who learn about agritourism from sign at market, those who consider that the facility at agritourism sites are important, those who have children under the age of 17, those who are retired from the job, and whose income range between $60,000 to $79,000 are more likely to be willing to participate in the bed and breakfast agritourism activity. However, those who learn about agritourism from newspapers, those who have two year collage education, male, homemakers, and whose income range from $20, 000 to $39,000 are less likely to be participate in bed and breakfast agritourism activity in Mid-Atlantic Region.

SAARC J. Agri., 14(2): 162-173 (2016)

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Author Biography

S Arumugam, Post-Doctoral Fellow, Department of Agricultural, Food and Resource Economics, Rutgers-The State University of New Jersey, New Brunswick


Published
2017-01-23
How to Cite
Arumugam, S., Govindasamy, R., & Vellangany, I. (2017). An analysis of consumer preferences for bed and breakfast in the eco-agritourism activities. SAARC Journal of Agriculture, 14(2), 162-173. https://doi.org/10.3329/sja.v14i2.31256
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Articles