Mediating role of perceived quality in the association between brand equity and consumer purchase intention of fast-moving consumer goods in Chattogram metropolitan city: Brand equity and consumer purchase intention. IIUC Busi. Rev. [Internet]. 2026 Jun. 17 [cited 2026 Jun. 25];13(1):33-58. Available from: https://www.banglajol.info/index.php/IIUCBR/article/view/88355