Mediating role of perceived quality in the association between brand equity and consumer purchase intention of fast-moving consumer goods in Chattogram metropolitan city: Brand equity and consumer purchase intention. IIUC Business Review , [S. l.], v. 13, n. 1, p. 33–58, 2026. DOI: 10.3329/iiucbr.v13i1.88355. Disponível em: https://www.banglajol.info/index.php/IIUCBR/article/view/88355. Acesso em: 25 jun. 2026.